Checking in and passing along some information. Hope all is well. Here is the latest on Email marketing as well as some tips on the website posting -
AUCTION POSTING
Make sure you select you auction company under Affiliate when posting an auction. Also, a lot of auctions do not have the CONTACT tab active. The contact ad displays your logo as well as your phone number and email address. If you need assistance in making this happen - please call me.
On the EDIT > BIDDING TAB> - once selected go to Require Terms Approval and check that box. Although they agreed to the terms and conditions when they get their bidder number this actually just reinforces and makes them agree to your actual pickup times And any other information you have for that option and understanding of the terms and conditions in general. This will alleviate the customer telling you that they had no idea that pickup was a certain time and or that you had cash only or that they couldn't call to have a pick up time rescheduled. They all must agree to this. It gives you the answer to any excuses they have about payment, pick up times, returns and any other information you choose to put in you TERMS AND CONDITIONS.
On the EDIT> TERMS TAB> once selected Insert YOUR TERMS AND CONDITIONS for that auction and them Auction HUB Texas TERMS AND CONDITIONS. You can copy and paste from the website. Terms & Conditions
EMAIL MARKETING
As you have probably seen, we are sending email blasts for each auction and occasionally an email with a weekly schedule. From this point on we will send 2 email blasts per auction. Please email or text me with the dates you would like these to go out so I can prepare them in advance. If you have specific pictures please send those as well. I will browse your auction and choose 8 to 12 photos for the email. We are using Constant Contact and currently send to 1621 contacts/bidders.
MARKETING
We are spending on average $650 per month on advertising - (Facebook Ads, Google Ads, EstateSales,org, Craigslist) In November we added 101 new bidders, October we added 114 new bidders. $6.07 per bidder.
When I run Merrell rd Auction I spend $25 on Facebook ads and get 5-6 new bidders that bid and buy on that auction at that time. The same 5-6 will then go and participate in other auctions. We all benefit.
If you want to know how to spend $25 and be able to be the first auction these bidders participate in. Please contact me and I will show you what I am doing.
You benefit now and for future auctions and all the affiliates benefit.
NON PAYING BIDDERS
If you have a no show please follow this procedure:
- Take a photo of the entire invoice (include any notes - talked to - left message - will pay tomorrow ) on the invoice.
- Send to me in an email or text.
- When the bidder Contacts me I will direct them to you to make arrangements for payment. You have full discretion on how to settle the invoice with the customer. If the items are no longer available - you can still collect the buyers premium and storage/late fee.
- Inform the bidder that they must call me to be reinstated. A $25 fee will be applied.
- Call, text or email me once the invoice is satisfied to your terms.
- I will contact you through text or email once the bidder is reinstated.
We have had several bidders not pay, not answer the phone, zero contact who have decided to make another bidder profile. Please let them know when you speak to them about an unpaid invoice that this will not be allowed and they risk being banned from the website permanently if they create/attempt to create a new profile and get a new bidder number. I go through the bidder list daily and I receive an email when any new bidder has signed up as well if a banned bidder attempts to log on. Our goal is to have the bidder know that we do not tolerate NO SHOW NO PAY and we all must be on the same page and understanding with this.
- REPORT THE NON PAYMENT BIDDERS AS SOON AS YOU CAN.
- .FAMILIARIZE YOURSELF AND STAFF WITH THE PROCEDURES ABOVE.
- FAMILIARIZE YOURSELF AND STAFF AUCTION HUB TEXAS' STANCE ON NON PAYMENT IN ORDER TO EFFECTIVELY COMMUNICATE THIS TO THE BIDDER.
CATEGORIES
I am currently working to integrate the categories to each auction. I will meeting with the Software company before Christmas to see if we can streamline the process, As of now it is not a FREE TEXT field but a code that you must put in on each lot. That is very time consuming if you're doing 600 or 1000 lot auctions. I will contact you as soon as we have a viable solution.
Please call, text or email me anytime if you need assistance or have any suggestions.
Have a safe and Holiday.
Bradley
Below is the contact information to send the items above.:
Bradley 972-639-0454
Email Bradley@AuctionHubTexas.com
Hope your Holidays are filled with joy.
Enjoy your friends and relatives this season. Be Safe.
We will be having a company meeting soon. Details are being worked out and we will let you know as soon as we have a firm date.
Happy Holidays,
Rene, Bradley and our staff